Art for Everyone

The Denver Theatre District enlivens a 16-block area of downtown Denver through interactive, immersive and experimental arts and culture events and experiences. We provide creatives with a platform and financial support for sharing their work.

Many of our events and programs, such as Supernova and Understudy, become woven into the fabric of downtown or spark ideas and trends in other cities.

We formed the Denver Theatre District to bring light, art and activity to the streets of downtown Denver. The DTD launched as a public-private partnership backing the idea that managed outdoor media could support downtown activity and bring exciting unique urban experiences to the public. Over the years the DTD became a key participant in the downtown environment and a force in Denver’s artistic community.

we give people a reason to come downtown, be part of the city and have fun.

Impact

The DTD leaves a lasting impact on the Denver and artistic community through a revenue share model that is the first of its kind in the nation. Our media companies sell corporate advertising on the static and LED screens located throughout the district. We take a revenue share from those sales to fund art and cultural activities for the public. Recently, we worked with Colorado Business Committee for the Arts to determine our actual impact:

$1,000,000+

SPENT on District art and cultural activation

$250,000+

in DONATED LED screen time and billboard space to nonprofit arts organizations

160+

experience-based events LAUNCHED OR SUPPORTED

370,000+

visitors DRAWN downtown for unique cultural experiences

What’s Next

03

October

Spooky Valentine – Secret Love Collective

During the month of October 2018, Secret Love Collective will take residency in Understudy, creating costumes and interactive works of art that will day by day turn the space into an alternative haunted house, a dreamscape, an interactive home for weirdos and lovers. The installation will be composed of sculpture, video projection, and an interactive costume closet. The concept of this overflowing costume assortment will be ‘spooky valentine’.

A spooky valentine subverts consumer ideas of Valentine’s Day by being unashamedly real, playful, or different from a ‘traditional (consumer) valentine’. A spooky valentine can include the haunted, vulnerable, and painful aspects of love and desire. It could be a valentine to a part of ourself or our lives that we have lost or given up. It could be a valentine to a world that does not yet exist. Just as Halloween gives permission to embody lives, spirits, and bodies that we may not otherwise get to explore, a spooky valentine allows for the exploration of love, longing and admiration apart from hetero/traditional/consumerist notions of American Valentines Day.

For the duration of Secret Love’s residency at Understudy visitors will be welcome and encouraged to participate in many parts of the immersive installation. Come explore the spooky and vulnerable parts of yourself in our costume closet, take an authentic-selfie, and hang out in our self-smooch tunnel.

Spooky Valentine will open at Understudy on October 3rd, 2018. Open installation hours are Monday, Wednesday and Friday through October 29th from 11:00am – 6:00pm. Understudy is free-to-visit.

Biography

Secret Love Collective was born in early 2017 out of a desire to connect and create worlds that do not yet exist. Through gatherings, events, performances, and exhibitions, we hope to engage friends and strangers in questioning the status quo, rigid categories of identity, dominant social structures, and art world hierarchies. By creating, we re-envision our lives and gain agency. We see this work as inherently political and intentionally liberating.

Understudy is located at the Colorado Convention Center / Theatre District light rail stop near 14th and Stout. Look for the B-Cycle station next to the light rail tracks or Shantell Martin’s art bench.

Board and Executives

Randy NicholsDTD Committee Chair

Lance ZanettAssistant General Manager, Colorado Convention Center

Tami DoorPresident/CEO, Downtown Denver Partnership Inc

Kent RiceExecutive Director, Denver Arts and Venues

Brian KittsDirector, Marketing & Communications, Denver Arts & Venues

Jayne BuckVice President of Tourism, Visit Denver

Tim VaccaDirector of Programs, Museum of Outdoor Art

Mark CallaghanBroker Associate, Coldwell Banker Devonshire

Margaret HuntDirector Public Policy and Creative Districts, Colorado Creative Industries

David EhrlichExecutive Director

Partners

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